Adani Group Releases New Movie in 'Hum Karke Dikhate Hain' Series
In a heartening follow-up to its 'Hum Karke Dikhate Hain' series, the Adani Group has released its new movie, 'Journey of Dreams', celebrating the instrumental contribution of Adani Ports in empowering industries and driving economic development. The movie is a moving tribute to the unrelenting spirit and entrepreneurial drive of new India.
As per a statement from Adani Group, the film focuses on how Adani Ports and SEZ Limited (APSEZ) is more than being India's largest integrated ports and logistics firm. It is also a vital support of the country's infrastructure, with world-class facilities and connectivity that allow businesses be they local artisans or large corporations to prosper in international markets.
The movie starts off with a poignant shot of father and daughter standing on the beach watching a ship disappear into the horizon. The daughter says to her father, 'Jahaaz mein badi badi cheezein jaati hai na, papa?' (Ships carry big things, right?), and the father responds, 'Isme bade bade sapne bhi jaate hain'. (Ships also carry big dreams). This brief conversation lays the groundwork for an intriguing story about how dreams can fly with solid logistics and access to global markets.
As the story unfolds, viewers witness the journey of handcrafted Namda toys a traditional wool-felting craft from Gujarat’s Kutch region — finding international markets with the help of Adani Ports. The father's dreams are realized, symbolizing countless small business owners whose aspirations are turned into reality through Adani’s efficient logistics network.
Ajay Kakar, Corporate Branding Head at Adani Group, said, "At Adani Ports, we are not merely enabling the transportation of goods; we are enabling routes for dreams. Our focus on delivering world-class facilities and connectivity means that businesses of all sizes can succeed, spur economic growth and enhance lives in India".
The film was crafted by Ogilvy India, with Piyush Pandey, Chief Advisor, stating, "Big companies and big projects are never truly big unless they care for the larger community. This campaign captures Adani’s human-centric approach to business and its tangible impact on people’s lives".
Part of the broader #AdaniHKKDH series, the film aims to showcase the profound influence of Adani’s operations across diverse sectors. It will be distributed across multiple platforms, including broadcast and digital media, to reach and inspire a wide audience.
With 'Journey of Dreams', the Adani Group reaffirms its vision of developing infrastructure that not only propels India's economic development but also fosters personal aspirations, spreading hope and advancement to communities across the country.
